Here we cover the third instalment of Dr. Randy Olson‘s book which gets a little deeper into the “arouse and fulfil” tactic of getting people interested in the point you’re trying to make. And although that simple two-step process can work just fine, one way to mix it up is via storytelling…
“Don’t be such a poor storyteller”
By now you may have noticed… many scientists aren’t brilliant storytellers. They can be passionate and big picture oriented, but also long-winded, detail obsessed or even dull. In Hollywood, people study for years to learn how to tell a good story. Scientists study and train for the complete opposite – to always constructively review whatever they are told, and to keep an eye out for any inaccurate details. But to get your information across to a non-academic audience… you have to be able to tell a good story.