I recently watched a brilliant TED Talk by Melissa Marshall called “Talk Nerdy to Me”. She is a communications teacher and is seriously passionate about encouraging scientists to be able to clearly and effectively communicate their work to people outside of scientific circles.
Her top four tips for scientists, engineers and others were:
1. Tell us why your science is relevant to us and our lives. (This is the big picture stuff, or the day-to-day practicality).
2. When describing your science beware of jargon. Jargon is a barrier to outsiders.
3. Use stories and analogies to engage people. (This one is my favourite – stories are such a good way to connect with people).
4. When presenting – don’t use bullet points. (Now this one is tricky… I confess I love bullet points. I thought they made things simpler. I could have a nice few bullet points up on my slide and then talk and expand over the top of them. But Melissa says – just chat to people).
I think I mostly get excited when I hear science communication being discussed by people who have been both in “science and academia” and have also had interesting careers in fields such as, journalism, or teaching, or movie making, or graphic design. They seem like people who love to combine the best of both, and are thereby able to communicate their work, and the work of others in some really cool ways.
Check out the full TEDTalk: