Here we cover the next part of Dr Randy Olson’s insightful book:
“Don’t be so literal minded”
Olson builds on the first part of his book by describing some of the struggles scientists can have when trying to communicate to those outside of academia. Logical, literal and data based arguments (the head perspective) can be up against an unfair fight when emotional or instinctive arguments (the heart or gut perspectives) are used against them. And who else, besides the scientists themselves, pride themselves on using purely logical, literal and data-based arguments? No-one. Not governments or politicians. And not businesses or industries.
In this loud, information overloaded world – if you as a scientist are attempting to engage anyone outside of academia in the work you have done, it’s not always enough that your work is rigorous or has real-world implications. You will have to promote your work a little… or a lot, to be heard.