Richard comes across as actually saddened by the way in which many scientists attempt to communicate with the public. He points out that most of the people who actively argue and disagree with science are just people. They’re people who want their concerns, fears and needs listened to and taken into account. And instead of doing this, we scientists have the tendency to fight the good fight and defend science at all costs.
This article certainly made me wonder – is the habit of defence so ingrained in all scientists that it’s actually eroding our ability to communicate?
I finally sat down after the first School of NBE round of the 3 Minute Thesis (3MT) and thought, “Well I tried but I don’t think I’m getting through.”
This was because I have never been so overwhelmingly nervous during a presentation ever before in my life. At one point I even remember thinking, “If I just lie down right here on the ground… will everyone just go away and leave me alone?”
So thank goodness I did better than I thought I did.
Can you take your 4 (or 5 or 6 or even 7 years!) of PhD research and explain it to a non-expert audience in under 3 minutes? Oh and you’re only allowed oneslide behind you, with no moving parts or sounds. Sounds like a reasonable challenge yes?
Here we cover the third instalment of Dr. Randy Olson‘s book which gets a little deeper into the “arouse and fulfil” tactic of getting people interested in the point you’re trying to make. And although that simple two-step process can work just fine, one way to mix it up is via storytelling…
Part 3: Don’t be such a poor storyteller
By now you may have noticed… many scientists aren’t brilliant storytellers. They can be passionate and big picture oriented, but also long-winded, detail obsessed or even dull. In Hollywood, people study for years to learn how to tell a good story. Scientists study and train for the complete opposite – to always constructively review whatever they are told, and to keep an eye out for any inaccurate details. But to get your information across to a non-academic audience… you have to be able to tell a good story.
We began by trying to pay more attention to our bodies as we stood there. With two hands on our bellies we practised breathing into our stomachs instead of into our chests (where people normally tend to breathe from). To find tension in our bodies we swung arms, rolled ankles and shook our legs. Justene got us noticing how different subtle postures could shorten our breath. Things like standing on your toes, lifting your shoulders or even curling your toes up can impact how grounded you feel and how your breath comes out.
And try this for an exercise! To help shift your voice from the back of your throat or up in your head – Pinch your nose closed and say,
“Hello, my name is _______ and I do _____________ for work.”
I bet you sounded pretty funny huh? Now try to do it and sound completely normal! No nasal sounding words at all ( I can get some words but not others).
One brisk Monday night, a large roomful of women gathered in the silver mirrored SAHMRI building to hear from three amazing women / successful scientists who have trodden a wide range of career pathways and ended up in jobs very different to those they first imagined.
The first speaker was Dr Kate Gridley, now a Research Coordinator in the Division of Health Sciences at the University of South Australia. Check out Dr Gridley’s homepage at – http://people.unisa.edu.au/Kate.Gridley
Dr Gridley started with showing us the difference between her assumed career path once she had finished studying, to the path she actually took – winding in and out of different positions.
The jump from hands on PhD research, to a more administerial position required a serious effort in translation. Mostly, the translation of all the skills Dr Gridley had honed during her PhD to be shown as applicable and valuable skills for non-research work. She spoke of learning to, “sell myself as an asset…” and, “remaining open to any options”.
Dr Gridley finished with asking us, the audience, to think more about our future career and to practice selling ourselves and our skills as transferable to any position.
Last Wednesday night, I attended the FreshScience talks at the Lion Hotel in North Adelaide. I was there to hear from all the South Australian based young researchers who had just been through two days of media and public communications training, and were now going to give a casual but short talk on their research in a pub setting.
The night was hosted by Sarah Brooker – Managing Director of ‘Science in Public’ , “We believe that the media have an appetite for science”. The presenting researchers were kept on their toes and didn’t even know which order they were to speak in. To make the time limit extra obvious, each speaker with given a birthday sparkler. They were to introduce themselves, have the sparkler lit, and then had until the fire ran out to tell the audience all about their work.
Here we cover the next part of Dr Randy Olson’s insightful book:
Part 2: Don’t be so literal minded
Olson builds on the first part of his book by describing some of the struggles scientists can have when trying to communicate to those outside of academia. Logical, literal and data based arguments (the head perspective) can be up against an unfair fight when emotional or instinctive arguments (the heart or gut perspectives) are used against them. And who else, besides the scientists themselves, pride themselves on using purely logical, literal and data-based arguments? No-one. Not governments or politicians. And not businesses or industries.
In this loud, information overloaded world – if you as a scientist are attempting to engage anyone outside of academia in the work you have done, it’s not always enough that your work is rigorous or has real-world implications. You will have to promote your work a little… or a lot, to be heard.
Introducing Dr. Randy Olson, a marine biologist who left the world of academia to find out what Hollywood could teach him. He became a writer/director and couldn’t help but see how all his new skills could be applied to science communication.
His book, “Don’t be such a scientist: Talking substance in the age of style” is one of my absolute favourites. It’s a curious combination of scientific convincing and acting class insights. This short book is split into five parts, each of which I will cover in a post.
Part 1: Don’t Be So Cerebral
The first thing Randy Olson introduces us to (besides some crazy snippets of his old acting teacher screaming at him!), is the idea of the four organs of mass communication… the head, the heart, the gut, and the lower organs.
Olson says that people tend to have different driving forces, different places that they’re coming from most of the time. The head thinkers are quite logical. They like thinking things through and getting things to make sense. Not surprisingly, most academics fit in here, but very few other people do. Attempting to communicate from this perspective to a global audience reaches the least amount of people.
What a brilliant interview with Dr Rachael Dunlop – I love the idea of starting by learning to communicate effectively and THEN getting into science. Possible a harder way of doing things but she has made it a success.