Keeping Data Personal: Big scopes, little people

Every now and again I wonder about whether big data can still be personal. This generally occurs after I get a pop-up on my computer or an up-date on my phone which asks if they can track and use my background data.

But it does get me thinking – I hear a lot about us being in the era of “big data”, with mass data collection all around. Some of this is used to categorise us according to our likes and shopping desires. Some is used to actually better the systems and interfaces we work with.

But I know from my own data collection experiences how easy it is (once everyone’s answers are turned into numbers and categories), to lose sight of what those answers really mean in context to each person, and in turn what this means for your research.

But there are people out there making huge efforts to keep our interfaces, data collection and communications not just individual but personal too. I only recently watched a TED Talk by Aaron Koblin from 2011 called, “Visualizing ourselves… with crowd-sourced data”.Read More »

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