The fourth instalment of Dr Randy Olson‘s book explores the trait of “likability” and its place in scientific communication.
Part 4: Don’t be so unlikeable.
Even just the title of this chapter made me think – “What does he mean ‘unlikeable’? Is he talking about always agreeing with people? Or trying to look pretty and make friends?” It turns out there’s a bit more to it than that…
To begin with, Olson once again describes the value of scientists as society’s truth tellers, or as the “designated drivers” of reality. Scientists are those who resist getting swept up by fantasy and instead try to take a good hard look at the facts.
Scientists play an important role – there’s no denying it. However the question remains, can you be a scientist and still be liked?